The news for the MacLaren Mercedes team just keeps getting better and better on the sponsorship front.
The team has announced that they have signed their first Chinese sponsorship deal. The company is the aigo brand. Its one of biggest MP3 manufacturers in Asia and they are trying to expand beyond just Asia. They are using Formula One racing as part of their global branding strategy. The aigo company is part of the Huaqi company that has been around since the early 90.
The aigo brand will appear on the MacLaren team cars and on the Alonso’s racing kit. With all those new Spanish sponsors and Vodafone the team’s racing kit is going to be looking quite different in 2007. I can’t wait to see it when its revealed in Valencia on January 15 at the MacLaren team presentation.